Change Healthcare Senior Specialist - Marketing Automation in Alpharetta, Georgia
Overview Of Position:
The Marketing Automation Senior Specialist is responsible for orchestrating and executing marketing programs and mission-critical lead management activities delivered through the Marketing Automation Platform (MAP). The candidate will play a key role in overall marketing automation operations and technology strategy and deployment.
What will be my duties and responsibilities in this job?
Creation of emails, landing pages, forms, and lead scoring and other programmatic activities within the MAP. Standardization
Cleansing and uploading contact lists into the MAP; other data integrity activities as assigned
Collect business requirements from multiple stakeholders and translate into new marketing automation features and functions
Develop and implement MAP best-practices, demand generation processes and service-level agreements
Assess marketing automation vendors and technologies
What are the requirements needed for this position?
Bachelor's degree in business, marketing, communications, or related field or 4 years of relevant experience in lieu
5 years of experience leading B2B demand creation activities in an enterprise-level MAP
Expert-level, administrative experience with either Eloqua or Marketo(Experience with both platforms ideal)
What other skills/experience would be helpful to have?
Eloqua or Marketo certification
Join our team today where we are creating a better coordinated, increasingly collaborative, and more efficient healthcare system!
Equal Opportunity/Affirmative Action Statement
Change Healthcare is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, genetic information, national origin, disability, or veteran status. To read more about employment discrimination protections under federal law, read EEO is the Law at https://www.eeoc.gov/employers/eeo-law-poster and the supplemental information at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf.
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Change Healthcare is an equal opportunity employer. All qualified applicant will reveive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, genetic information, national origin, disability, or veteran status.