Parts E-Commerce Optimization & Testing Specialist

Date: Apr 24, 2024

Location:

Bengaluru, KA, IN

Workplace Type: Hybrid/Remote

Do you want to help solve the world's most pressing challenges? Feeding the world's growing population and slowing climate change are two of the world's greatest challenges. AGCO is a part of the solution! Join us to make your contribution.

AGCO is looking to hire candidates for the position of eCommerce Optimization & Testing Specialist.

This pivotal role will be instrumental in driving AGCO's digital transformation by optimizing the eCommerce platform to maximize conversion rates and enhance overall user experience. The successful candidate will possess a unique blend of analytical prowess, creative thinking, and a deep understanding of user behavior to deliver measurable improvements in conversion metrics. This role will also involve leading the testing of new website enhancements to ensure seamless end-to-end user journeys without barriers or bugs.

Your Impact

• End-to-End User Acceptance Testing: Lead the thorough testing of newly deployed website enhancements, ensuring alignment with the initial brief and a bug-free user experience.

• In-Depth User Behavior Analysis: Utilize advanced analytics tools such as Google Analytics, Hotjar, and A/B testing platforms to conduct comprehensive analysis of user behavior and conversion funnels.

• Conversion Rate Optimization (CRO): Identify opportunities for improving conversion rates across digital channels including website, landing pages, emails, and digital advertising campaigns.

• A/B Testing and Experimentation: Lead the development and execution of A/B tests, multivariate tests, and other experiments to optimize website elemen such as headlines, call-to-action buttons, forms, and checkout processes.

• Cross-Functional Collaboration: Collaborate closely with cross-functional teams including marketing, design, product management, and IT to implement CRO initiatives and ensure alignment with overall business goals.

• Test Result Analysis and Insights: Monitor and analyze test results to derive actionable insights and recommendations for ongoing optimization efforts.

• Continuous Research and Innovation: Stay informed about industry best practices, emerging trends, and innovative CRO techniques to drive continuous improvement and stay ahead of the curve.

• UX/UI Collaboration: Work closely with UX/UI designers and developers to implement CRO strategies through wireframing, prototyping, and user testing.

• Stakeholder Reporting: Provide comprehensive reports to key stakeholders on the outcomes of user behavior research and testing, offering actionable insights to drive decision-making.

• Support to eCommerce Insights Analyst: Collaborate with the eCommerce Insights Analyst to report on key eCommerce metrics such as conversion rates and revenue growth.

Your Experience and Qualifications

• Bachelor's degree in marketing, business, statistics, or related field.

• Minimum of 8 years of experience in online/digital consumer marketing/B2C/eCommerce industries.

• Proven experience in conversion rate optimization, A/B testing, and web analytics.

• Strong analytical skills with the ability to interpret data and derive actionable insights.

• Proficiency in Google Analytics, Google Tag Manager, and A/B testing platforms (e.g., Optimizely, VWO, or similar).

• Experience with UX/UI design principles and tools (e.g., Adobe XD, Sketch, Figma) preferred.

• Excellent communication skills with the ability to present findings and recommendations to stakeholders at all levels.

• Detail-oriented with a strong focus on delivering measurable results and driving continuous improvement.

• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.

• Proficiency in English is required

• 5+ years of Global experience driving enterprise level support.

• Flexibility in working at different time zones to participate in Business meetings.

Your Benefits

• GLOBAL DIVERSITY – Diversity means many things to us, different brands, cultures, nationalities, genders, generations – even variety in our roles. You make us unique!

• ENTERPRISING SPIRIT- Every role adds value. We're committed to helping you develop and grow to realize your potential.

• POSITIVE IMPACT – Make it personal and help us feed the world.

• INNOVATIVE TECHNOLOGIES - You can combine your love for technology with manufacturing excellence – and work alongside teams of people worldwide who share your enthusiasm.

• MAKE THE MOST OF YOU – Benefits include health care and wellness plans and flexible and virtual work option……….

We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures and perspectives.

Join us as we bring agriculture into the future and apply now!

Please note that this job posting is not designed to cover or contain a comprehensive listing of all required activities, duties, responsibilities, or benefits and may change at any time with or without notice.

AGCO is proud to be an Equal Opportunity Employer.

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