Company Description

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

Job Description

Manage a team of Planners whose responsibility is to develop effective brand specific media plans for clients. Work closely with client/management/other media teams to deliver results for retail clients. Collaborate with colleagues to deliver the best results for our clients.

General job duties include:

• Manage, train, and help grow and develop a team of Media Planners and Assistants.

• Oversee and assist with the development of integrated media plans for our Tier 2 automotive clients

• Supervise your team as they facilitate the presentation and execution of media plans and manage revisions

• Participate in ensuring media plan aligns with national/regional agency

• Analyze media alternatives and make recommendations based on current strategic direction and provide guidance to Planners in this area, as well

• Provide agency point of view on new media opportunities, as needed

• Support your team working with our Account Executives in the field to determine specific market priorities and to determine a workable budget for quarterly/annual planning.

• Oversee the team and assist with establishing prototype Planning decks outlining media usage/opportunities by vehicle intenders.

• Work with your team and assist with developing Planning “blocks” based on varying effective reach levels primarily for Spot television, but also can be needed for other media. Blocks are developed by DMA using Strata.

• Manage flowchart development, timeliness and accuracy across team. Media Tools is MRG’s flowchart software.

• Work with Buying Supervisors to insure buys deliver to plan. Troubleshoot where needed

• Maintain strong work ethic of team.

• Assist department manager with special projects

To apply, please submit your resume and cover letter, with your salary requirements.

Thank you for your interest in Martin Retail Group!

Qualifications

Qualifications:

• 8-10 years’ experience in Media Planning.

• Retail planning experience preferred.

• Experience using systems such as Strata and Media Tools

• Excellent working knowledge of media math basics, concepts and planning software

• Outstanding written/verbal communication and organizational skills

• Skilled in the use of Excel and PowerPoint and ability to make persuasive and professional presentations

• Ability to deliver quality work in a short turnaround time and encourage and motivate team to do the same

Additional Information

All your information will be kept confidential according to EEO guidelines.