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Sanofi Group CEE eRetail Media Lead in Bucharest, Romania

About the role

Ready to push the limits of what’s possible? Join Sanofi CHC in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

At Sanofi Consumer Healthcare, we believe Digital & eCommerce will revolution the Healthcare industry, improve our consumers well-being to make them live healthier and fuller lives.

By 2026, around 15% of our Consumer Healthcare business accounting for >1Bn € will be made through eCommerce, and 50% of our sales growth will be eCommerce or influenced by eCommerce. We are enlarging our capabilities and looking to hire a Retailer Media Lead reporting to the Head of eCommerce.

As part of the Sanofi Consumer Healthcare eCommerce team, you will have responsibility for a strategic role where you will define & optimize the Retailer Media strategy, set the KPIs, partner with the Digital Marketing team, Head of eCommerce & Digital Shelf lead to build an end-to-end Digital-eCommerce strategy across the Funnel, and continuously optimize activities based on new trends to offer a seamless consumer experience on our brands. In addition, you will ensure value delivery by using performance metrics and analysis.

Main responsibilities

  • Work in close collaboration with the eCommerce, Marketing & Digital heads.

  • Define eRetail Media Strategy at CEE level with tailored, strong recommendations on the activations to prioritize on country level.

  • Connect eRetail Media Strategy to brand strategies – create and implement with digital hub campaigns to build an E2E (full-funnel) media strategy on our brands.

  • In conjunction with Digital Marketing & Head of eCommerce, ensure that online and offline marketing/promotional calendars and cycle plan are in sync with our strategy and campaigns are well coordinated.

  • Build a “Digital-Commerce First” culture across functions.

  • Define Sales & Non-Sales KPIs to focus on for each market based on level of investment.

  • Analyze the performance of our onsite & offsite activations and build learnings.

  • Apply learnings from our activations to optimize our media spends and improve ROAS.

  • Be at the edge of new trends and deploy a “first comer advantage” strategy to build our leadership in time.

  • Educating cross-functional teams, coaching, mentoring and experience managing performance driven by service level standards and KPIs.

  • Work with Global & Regional eCommerce team members to prepare the technology agenda for ecommerce aligned with the business plans and help roll out across markets working in tandem with the Region.

  • Representing Sanofi CHC in collaboration with global structures to report local performance and transplant best practices from other markets.

  • Communicating effectively, organizational skills, problem solving and multi-tasking.

  • Operating effectively in a changing environment, using initiative and having impact on the organization development.

What we offer

  • Immersion in the CHC environment and opportunity to work with a great team with diverse and highly advanced skill sets.

  • A real & concrete career path at Local, Regional or Global level with P&L management & People management role opportunities.

  • A Career development in eCommerce & Digital with upskilling programs and tailor-made trainings.

  • Empowerment to do the right thing for the business.

About you

  • 3-5 years of eCommerce experience (eCommerce, eShopper Marketing, Digital Marketing) – experience in pharma will be an asset.

  • Hands-on experience in driving eRetail media strategy onsite & offsite

  • Capacity to adapt to shopper trends, test & learn oriented mindset

  • Analytical skills

  • Experience in FMCG/Healthcare/Pure Players/GAFAM

  • Broader understanding of eCommerce and Digital

  • Above market/International experience

  • Proven Track records of successful initiatives

  • Incredible communication skills, experience influencing senior level stakeholders

  • Hands-on mentality and focus on delivering business results

  • Work in a cross-functional way, ability to manage stakeholders from other services

  • Self-driven, highly motivated with fluent English.

Why choose us?

  • Bring the miracles of science to life alongside a supportive, future-focused team.

  • Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

  • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

  • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Pursue progress , discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !

Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.

With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)

As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.

All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)

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