Job Information
Philips Branch Trade Shopper Activation Manager in Chennai (ex Madras), India
Manage all regional Trade marketing activations and brand visibility in Modern Trade & Regional Customers for Philips PH business for Tamil Nadu & Kerala
Your role:
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Plan and implement regional & trade actions & promotions in order to optimize stock levels in the chain, stimulate sales-out and loyalty of distribution channel
Monitors and impact of new activities through sales metrics and also reviews and implements strategies for improving activation efficiency and productivity.
Ensures execution as per planned timeline, budgets and brand integrity.
Closely work with local sales team to realize sales targets at key customers and provides input for local strategies.
Optimizes shelve (portfolio, promotions, etc) Prescence and visibility and improves customer experience at purchase point to drive brand preference, increase conversions and basket size
Manage, train, motivate and retain marketing executives, promoters & merchandisers. Drive retail training, POS and concept selling
Be actively and consistently present in field on regular basis to implement and monitor trade marketing initiatives.
Traveling expected within defined geographies.
You're the right fit if:
Trade marketing / activation experience from FMCG / FMCD industry of 4-5 years.
A good understanding of marketing & sales function of reputed brands will be ideal.
Good at planning, strong execution skills/experience, good at data analysis and reporting, strong communication skills, attention to detail, high commitment levels.
Extensive travel, almost 80% of working days.
About Philips
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.