Job Information
Apex Systems, Inc. Digital Communication Developer (Email) - 2030556 in Cincinnati, Ohio
Job#: 2030556
Job Description:
Job Description
Email Developer for Digital Communications
The email developer is responsible for the hands-on coding, building and testing of customer-facing dynamic HTML email communications. They will be responsible for development of a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content and automated trigger emails. The role requires strong organizational, execution and analytical skills, and extensive knowledge of email marketing including deliverability, email design / and development, email KPI's, CAN SPAM among other operational best practices.
Requirements:
Experience in executing new email campaigns from initial concept through end to end coding within email service provider platform
2+ years' experience coding complex email campaigns with a high level of personalization and understanding of the email marketing lifecycle
All applicants must be exemplary at HTML, AMPscript (Salesforce) and CSS coding for email specifically
Knowledge of both best practices and set up for marketing and transactional emails
Experience with major ESP providers - Salesforce preferred
Experience with email marketing reputation and list hygiene tools (Litmus, Return Path)
Strong quantitative skills to analyze data and make informed decisions
Ability to adapt to changing and evolving business requirements and objectives
Manage timetables to ensure consistent on-time results
Capable of multi-tasking and setting priorities
High degree of accuracy and attention to detail
Knowledge of both best practices and set up for marketing and transactional emails
Technical Knowledge Required:
Proficiency in HTML, AMPscript and CSS
Microsoft Office
XSLT, XML, SQL experience a plus
Understanding of and experience working with large databases
Understanding of database table design and structure
Key Responsibilities
Responsible for hands-on coding, building, and testing of customer-facing dynamic HTML email communications
Work with creative team and digital marketing team to manage email campaigns and continuously optimize based off the calendar and cadence
Provide quality assurance of all aspects of emails (copy, links, tracking, UX, etc.) prior to sends
Design and develop operational reports to monitor performance, of all email programs which include core KPI's including open rate, click through rate, conversion rate, revenue per send
Ensure email template/code is in responsive design
Purge non-deliverable email addresses and opt-outs and data segmentation
Develop ways to personalize email content based on customer history, targeting, A/B split testing, live content and more
EEO Employer
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous l