Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.

How you will contribute

You will:

• Leads the development of the trade marketing part of the category annual plans (contract process)

• Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions

• Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks

• Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale

• Follows up the competition’s commercial activity in the category in order to detect business opportunities and potential threats for the brand

• Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Category planning and delivering growth through category leadership

• Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans

• Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets

• Business planning and how to maximize revenue growth

• Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view

• Analytical skills and business acumen

Au sein du pôle Ma vie en couleurs France , le(la) chef(e) de projet CRM Senior – Promotion & Animation est en charge de recommander, d’animer et développer le canal Digital de Ma vie en couleurs, en assurant cohérence, efficacité, suivi de la performance entre tous les supports (site web, newsletters, emailings, réseaux sociaux et média)

Plus spécifiquement , le(la)chef(e) de projet CRM Senior – Promotion & Animation, a dans son scope :

– Activation Marques Mondelez :

Coordonner les briefs marketing des marques :

• Comprendre et maîtriser les enjeux catégoriels et marque pour soutenir l’agence dans la construction des briefs et recommandations et assurer le bon déroulé des activations annuelles

• Définir et orchestrer le plan d’animation annuel, assurer la cohérence des plans par rapport aux objectifs marketing et des actions digitales des marques au sein de "Ma vie en couleurs" entre elles et au regard des autres leviers

• Garantir l’équilibre et l'émergence de la part de voix des marques au sein du programme.

• Assurer la validation de plans d’actions avec les responsables marketing, ainsi que la communication des résultats et performances des actions validées

• Leader une catégorie en spécifique et être en lien avec le référent marketing de la catégorie concernée

- Pilotage Business & Coordination transversale pour :

Coordination transversale des activations mdlz :

• Impulser et assurer le process de briefing et coordination pour l’intégralité des marques et des activations

• Gérer les activations enseignes (relais OP, drive to store, trade spécifique…)

• Garantir le bon déroulement des WoW internes et externes

Lead de la stratégie promotionnelle : Co-lead avec manager CRM France la stratégie et les indicateurs de performance promotionnels

• Co-Construire avec le chef de projet print le plan promo annuel global

• Construire la recommandation d’allocation budgétaire marques

• Assurer le suivi global du budget promotionnel

• Garant du suivi et de la gestion pricing au niveau du plan promotionnel MVEC

• Suivre l’atteinte des objectifs globaux

Coordination des études et mesures de performance:

• Assurer la coordination des études de performance -fiabilisation de la donnée livrée, respect des timings, échanges avec partenaires internes et externes.

– Pilotage de la performance

Mise en place et pilotage les INDICATEURS DE PERFORMANCE digitaux, d’audience et d’image :

• Coordonner au sein de MVEC la fiabilité, la qualité et la mise à disposition de la data associée aux indicateurs de performance

• Recommander et participer à l’élaboration des dashboards, portails web d’accès à la data de performance et process associés.

• Piloter et s’assurer que les indicateurs digitaux soient conformes aux policies internes.

En synthèse, le chef de projet CRM Senior – Promotion & Animation allie à la fois une sensibilité Pilotage de la performance / Business et Marketing forte allié à une technicité digitale et CRM. Une bonne capacité en gestion de projets, de management transverse et de la vision d’ensemble sont requis.

Connaissances : incluant la formation (initiale et continue) et les qualifications

BA or MBA (Marketing aou Business Administration): REQUIS

Bonne compréhension des enjeux Marketing & leviers Business FMCG : REQUIS

Compétence techniques et managériales

• Connaissances Marketing

• Capacité de synthèse

• Capacités d’analyse

• Gestion de Projet - Savoir Fédérer & Coordonner

• Faire preuve de créativité

• Être orienté vers les résultats

• Savoir Informer & communiquer la vision des buts principaux

• Être à l’aise avec les process et la réglementation

• Savoir Planifier & Savoir gérer les priorités

• Faire preuve d’agilité organisationnelle

• Maîtriser la résolution de problème

• Faire face à l’ambiguïté

• Être orienté vers le client (souhaité)

(c) Expérience

• 3/5 ans d’expérience Marketing / Trade Marketing / Business

• Expérience Confirmée en Digital (agence ou annonceur) souhaité

(d) Langues

• Anglais (bon niveau)

The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelēz Europe GmbH, Switzerland .

No Relocation support available

Business Unit Summary

At Mondelez Europe, we are proud, not only of the iconic brands we make, but also of the people who make them. Our delicious products are created in 52 plants across Europe by more than 28,000 passionate people. We are the top maker of chocolate and biscuits and a leading maker of gum and candy. We make sure our powerful global brands and local jewels like Cadbury, Milka and Alpen Gold chocolates, Oreo, belVita, LU and Tuc biscuits get safely into our customers hands—and mouths. Great people and great brands. That’s who we are. Join us on our journey to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Category Planning & Activation

Sales

At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.

We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum

Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.

Join us and Make It An Opportunity!

Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.