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AT&T Manager of Asset Strategy & Production in Dallas, Texas

This role involves partnering with teams across the company to establish the strategy and management of the company’s core brand design assets including but not limited to photography, audio, and iconography. This is a cross-functional role that also includes asset management and maintenance, vendor management and project management. The role involves participating in strategy development, on-boarding of agency partners, contracting, partner management, participation in the asset selection/creation & refinement process, asset organization and tracking, caring for the brand asset lifecycle for each asset to ensure contractual and legal obligations are met, auditing asset usage, and working with the AT&T Brand Center Team to establish a smooth process for managing all asset types on the AT&T Brand Center platform.

Core Responsibilities:

  • Partner across Brand team for vendor onboarding and management, inclusive of prioritization, budget, kickoffs, approval, etc.

  • Collaborate with internal teams to select suppliers, review and manage scopes of work documents, and manage milestones & budgets related to asset development, licensing, etc.

  • Manage and renegotiate usage rights and licensing fees

  • Communicate industry trends and insights on production techniques, multimedia trends, vendor capabilities

  • Analyze brand asset usage, identifying trends and emerging company needs

  • Receive and review new asset requests, make recommendations, manage retrieval and delivery and consult on alternative solutions

  • Conduct gap analysis of branded assets (photography, video, icons, music, illustrations, etc.) and develop strategy for sourcing additional asset development. Serve as internal expert who consults on brand asset needs/usage/etc..

  • Research and identify best supplier(s) in order to match specific project needs based on skillset, pricing, speed of delivery, etc... Ensure portfolio of suppliers across all Brand disciplines is diverse, current, high-quality, and quick to market.

  • Communicate standards for asset ingestion to supplier(s) to ensure seamless migration to Brand Center tool

  • Partner with the Brand Center team to develop process and effectively manage archival and/or removal of outdated and/or expired assets.

  • Ensure quality of assets prior to handoff to Brand Center, make strategic recommendations for asset placement.

  • Understand, communicate, document usage/licensing/rights requirements and manage asset lifecycle.


  • Undergraduate degree preferred

  • 5-7 Years’ experience as Advertising Producer, Art Buyer or similarly relevant function

  • Expertise crafting and negotiating licensing agreements, talent contracts, and rights-management in the advertising, film, and music industries

  • Experience within a creative agency is a must and in-house/corporate experience is a plus

  • Thorough understanding of the multimedia and graphic arts industry

  • Must have experience working directly with Designers, Copywriters, Creative Directors, Project Managers, Advertising professionals, Marketers and Production Teams

  • Ability to design/extend cataloging taxonomy and define content policies

  • In-depth knowledge of file formats (print, digital, video) and media rights usage

  • Experience working with DAM systems (Adobe experience is a plus)

  • Understanding of asset storage (i.e., fonts, photography, icons, logos, images, source files related to desktop publishing files)

  • General knowledge of photography, illustration, iconography, audio, and video software

  • Good general knowledge of Microsoft Office as well as InDesign, Illustrator, and Photoshop

  • Comfortable using both Mac and PC platforms

  • Exceptional organizational skills with ability to prioritize, work with competing deadlines, and adapt to changing business environment

  • Ability to work effectively with all levels and functional areas

  • Ability to develop and maintain good working relationships with internal partners and vendors

  • Strong negotiation and influence skill

Interested? Apply today!

We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.