Air Liquide USA LLC Operational Marketing Manager, North America in Fairfield, New Jersey
A world leader in gases, technologies and services for Industry and Health, Air Liquide is present in 78 countries with approximately 64,500 employees and serves more than 3.8 million customers and patients. Oxygen, nitrogen and hydrogen are essential small molecules for life, matter and energy. They embody Air Liquide’s scientific territory and have been at the core of the company’s activities since its creation in 1902. Air Liquide’s ambition is to be a leader in its industry, deliver long term performance and contribute to sustainability - with a strong commitment to climate change and energy transition at the heart of its strategy.
Entity and activity description
A subsidiary of Air Liquide, Seppic has been developing, manufacturing and marketing a wide range of innovative ingredients for cosmetic, pharmaceutical, nutraceutical and veterinary products for over 75 years. Seppic combines multiple expertises in the fields of polymers, surfactants and emulsion technologies, active ingredients, biology, immunology, formulation, green chemistry, extraction and biotechnologies. Combining the dynamism of an international company on a human scale with the solidity of a large group, Seppic forms a team of nearly 800 talented men and women around the world who are passionate about what they do every day, serving their customers and the health, well-being and beauty of all. www.seppic.com
The Beauty Care business line represents the vast majority of the sales of SEPPIC Inc, and is its core pillar. Our strategy for growth for that business line relies on our unique set of innovative products and a prior focus on establishing a customer intimacy based on expertise, reactivity and agility.
Operational Marketing Manager is a key position for us to reach our aggressive ambition for growth. In collaboration with the Beauty Care Team, she/he will be responsible for Marketing support of Beauty Care Sales, reporting directly to the Sales and Marketing Director of Beauty Care in North America.
Missions and Responsibilities
Development/Deployment of the Marketing strategy for the Beauty Care in North America
Deployment of local Digital Marketing strategy for Beauty Care in close relationship with Corporate Teams
Market, Trends & Competition analysis for an optimized positioning of our Ingredients
Promotion of Beauty Care Specialty Ingredients & Industry Trends through creation of new supports (presentations, e-blasts, brochures, communication, advertisement,...)
Organization of local and national industry trade shows/seminars, ( liaison with suppliers, be accountable for the budget) ...
Design of new prototypes/formulas for the local market in close relationship with local CTSC
Support the Sales by making joint visits with strategic customers and designing dedicated presentations/concepts.
Organization of local customers seminars in liaison with our sales team
Keep the liaison with our 2 key principles ( Sophim, Dubois) to adapt their marketing tools to the North American market and define the promotion tools.
Management role with one direct report: the Marketing Assistant
Competencies and Profile
Minimum 3 years Beauty Care ingredients experience in Marketing, Sales or related technical experience
Minimum education: Bachelor Degree in Chemistry, Biology or related field.
Proven skills in developing multi-level relationships with customers
Excellent interpersonal skills, likes to work in a team in close collaboration with others (multiple interfaces)
Capable to work in full autonomy, organized, resilient & dynamic
Willing to travel regularly (30% + of the time) across US & Canada
This position is based out of the Fairfield, New Jersey office, USA.