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Abbott Trade Marketing Manager - Abbott Pharmaceutical in Ho Chi Minh City, Vietnam

ROLES & RESPONSIBILITIES

1. Main purpose of roles:

  • Developing and executing channel development plan to maximize the opportunity for market penetration and expansion aligned with company and brand strategy

  • Responsible for developing trade promotion program for trade channels to achieve the channel objectives while effectively manage the budget for trade discount and FOC

  • In charge in connection between sales, marketing and other functions to ensure achievement of sales and budget objectives and trade KPIs in line with company objectives

  • Responsible for developing new channel and initiating

2. Main responsibilities:

  • Develop the trade promotion plan and manage the execution of trade promotion programs to maximize the product availability at stores as well as optimize the stock level

  • In charge in connection between sales, marketing and other functions to ensure achievement of sales and budget objectives and trade KPIs in line with company objectives

  • Manage the budget of trade discount and FOC as the approved budget

  • Collaborate with Sales team to develop value added programs to build company equity and gain customer loyalty

  • Collaborate with data analysis department to analyse the reports of activities and provide recommendations and correction plan to ensure the optimal ROI

  • Ensure all trade marketing activities communicated and implemented properly

  • Ensure that customer feedback is taken-into account in building trade marketing plan by regularly visiting sales teams, customers and stores.

  • Ensure all activities comply with company policy and legal.

  • Utilize market intelligence from different resources to identify trends, competitor activities and business opportunities. Adjust plans to meet changing markets and competitive conditions.

  • Ensure that marketing strategies and activities are aligned with the overall company objectives.

  • Lead retail channel’s trade marketing strategy development to accomplish defined business objectives throughout product categories.

  • Manage and monitor Trade Marketing Investments as well as tracking execution.

  • Prepare trade promotion plans to JBP with main customers (Chains/ Key customers)

  • Coordinate with other functions: market access, marketing and to be in charge in communication with sales team for the changes relating to price, product, packaging

  • Perform closely with TA/ Managers/ Brand Manager to enhance processes linking corporate brand building activities as well as Product Development activities with Sales activities.

  • Responsible for the forecast accuracy for non-focused products and monitoring inventory to have on-time action to regulate the stock or minimize the risk of write-off for near expiry date stock

  • Working with external and internal stakeholder to ensure the smooth sales operation and support sales activities.

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience :

  • 3-5 years of commercial/sales experience

  • Experience in health care (OTC, Gx), Fast Moving Consumer Goods (FMCG) and/or Retail

  • Marketing and trade marketing skills – Strong analytical skills (i.e., ROI calculation, forecasting and planning)

Professional Skill:

  • Knowledge of the retail landscape (Health care or FMCG industry) understand customer needs and expectations

  • Knowledge of the Trade Marketing and channel management

  • Knowledge of tools, techniques, category management & trade channels

  • Good at project management

  • Good at communication skills

  • Understanding sales operation

Behavior/ Leadership Skill:

  • Leadership

  • Strategic thinking

  • Decision making

  • Integrity

  • Team spirit

  • Sense of Urgency

  • Determination

  • Business-oriented

  • Collaboration

Language Skill:

  • Good at English (both oral and written)

Computer Skill:

  • Proficient skills in MS Office

MINIMUM EDUCATION REQUIRED

  • Graduated from Pharmaceutical/Marketing/Business Administration University

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com

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