The Position

Brand Manager, Swine

• Develops specific marketing plans for products or species

• Interprets and translates scientific clinical data into commercial implications

• Conducts and manages primary and secondary market research projects, including labeling and advertising

• Analyses data and makes strategic recommendations. Provides marketing insight and direction to optimize new product launches

• Recommends pricing strategies, and monitors budget and expenditures. Ensures product placement and development corresponds to market needs

• Represents marketing group on cross–functional team interfacing with product development, production and manufacturing to develop new products or enhance existing products or product lines

Tasks & Responsibilities:

1. Execution:

The Brand Manager is responsible for the tactical execution of the Brand Plan at the OPU assigned, which includes:

• Leading the development of marketing tactical plans, implementation and influencing third-parties

• Monitoring and directly supervising all marketing programs of assigned brand according to budget

• Developing briefs for communication and media agencies

• Coordinate with Technical Services, Sales team, and distributors to support them in product knowledge and marketing support

• Plans and organizes the day-to-day implementation of marketing plans, including development and placement of advertising and public relations materials, preparation of sales support materials, education materials for wholesaler representatives, dissemination of relevant market and technical information to sales representatives, organization of display materials for trade shows and conferences

1. Driving Business Results:

• Tracks sales and market share trends against plan and amends tactics as required to maximize sales volume / profitability

• Spends a significant amount of working time in the field with the sales team and independently to keep in touch with market trends and customer needs and in technical support

• Monitors expenditures regularly and implements spending contingency plans as required

• Monitors product inventory expiration dates and implements established inventory clearance procedures to minimize write offs and address obsolescence

• Prepares and input accurate monthly forecasts of the product

• Supporting the Business Segment Head with Annual Discussion Presentation covering marketing; strategy, plan, budget, and forecast

1. Process / Cross-functional Collaboration:

• In participation with Supply Chain Management, establishes required safety stocks and customer service levels for product supply

• Works with the sales team to define individual customer support and pricing optimal to achievement of sales objectives

• Works with the Sales Team in the development of goals and action plans for individual key accounts and key opinion leaders

• Work with the Business Segment Head and Field Force Managers for the roll-out and implementation of plans by the field force

• Develop and regularly update customer database to be able to provide timely and valuable analysis related to customer segmentation, field force deployment, direct promotion spending and others

1. People:

• Supports knowledge and skill sharing within the AH organizaion

• Builds relationships with respective functions within the OPU

• Ensure development of skills and abilities through ongoing feedback, coaching and training / development opportunities

• Work closely with AH OPU management team to build and improve overall strategic organization capability and enable a transparent, consistent and performance driven culture

Requirements:

Minimum Education / Degree Requirements:

• Degree in Business Administration / Marketing or related area

• Veterinary and/or AH Professional training will be an advantage

Required Capabilities (Skills, Experience, Competencies):

• At least 5 years experience in the Animal Health area of which 2 years are in a Marketing role

• High integrity and ethical standards

• Flexibility (open to change, adapts to the situation)

• Analytical ability (outlining, specifying, rational)

• Interaction (open, good listening skills, strong communicator)

• Persistence and consistence, able to work under time pressure

• Communication ability to influence / convince others

• Team orientation

• Independence (self supporting, takes initiative, autonomous)

READY TO CONTACT US?

Please contact our Recruiting Team:

Ms. Phuong Vo: phuong.vo@boehringer-ingelheim.com

All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.