The mission of The University of Texas MD Anderson Cancer Center is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.

SUMMARY

The person in this position provides strategic management for MD Anderson's local, regional and national advertising and marketing programs. This person will manage the creation of advertising campaigns and other programs to build brand awareness and affinity for MD Anderson, directly and measurably drive patient demand, acquisition and donations, and support other institutional and marketing initiatives. This person will recommend and manage domestic business and marketing strategies in response to internal and external trends. This person will provide strategic insight and guidance for customer research projects and create actionable plans to optimize campaign and other marketing-related programs. This person will provide counsel to organizational leaders about advertising and marketing programs and efforts, align advertising and marketing strategies and activities with other initiatives across Institutional Advancement and lead high-profile projects to ensure cohesiveness and integration. This person will cultivate and maintain strong relationships with stakeholders across the institution, division and department, as well as with agency/vendors and other partners, physicians, caregivers and patients.

The ideal candidate will have experience managing agency relationships, implementing multiple advertising campaigns, and managing a budget. Additionally, 5 years or more of experience in marketing, advertising or communications is also preferred.

The person in this position will:

• develop the strategy and provide day-to-day management for the institution's visible, multi-million dollar advertising program and other institutional initiatives

• serve in a management and leadership role in the marketing department and Institutional Advancement division

• lead and participate in cross-functional teams supporting organizational initiatives, e.g. Demand Generation, Houston Locations

• manage direct reports, multiple vendors and agency relationships

• track and report key program metrics, specifically leads, marketing-influenced new patient registrations, dollars raised through advertising fundraising efforts, engagement and other critical effectiveness measurements

JOB SPECIFIC COMPETENCIES

Advertising and Marketing Strategy, Planning and Execution

• Develops and optimizes strategy for MD Anderson's local, regional and national advertising programs, as well as other marketing and organizational initiatives

• Directly manages creative strategy, production and execution of creative campaigns and content, including concepting, talent identification, videography, photography and editing for creative and content across all platforms

• Develops and manages strategy, media plans and creative campaigns to support institutional sponsorships and events, such as sports sponsorships and the Boot Walk to End Cancer

• Develops and manages strategy, media plans and creative campaigns to support Development's fundraising efforts

• Creates strategies and provides support and direction for expansion efforts in Houston and beyond

• Provides strategic insight and guidance for customer research projects and creates actionable plans

• Tracks and reports key program metrics, specifically leads, marketing-influenced new patient registrations, dollars raised through advertising fundraising efforts, engagement and other critical effectiveness measurements

• Continuously optimizes programs and campaigns to ensure successful campaign performance and support of institutional and divisional goals and objectives

• Provides consultation to the Cancer Network ® and manages any MD Anderson-funded or led advertising programs on behalf of network participants

Program and People Management

• Evaluates new media and marketing proposals based on institutional priorities, marketing objectives, emerging trends and market data

• Develops and negotiates multi-year advertising contracts, including participating in RFP selection process for Marketing-owned contracts, as well as for other areas within Institutional Advancement as required

• Conducts annual strategy and budget planning sessions with internal departments and agencies, as well with the Houston Locations administrative leadership

• Develops executive presentations and reports key campaign effectiveness measures to department and divisional leadership, as well Houston locations administrative and center leadership and key stakeholders within the institution

• Stays current on advertising industry trends and business activities

• Manages agency and vendor relationships

• Tracks, manages, and reports budget activities for advertising, marketing and demand programs

• Works with vendors to track and manage contract caps

• Serves as day-to-day manager of advertising agency staff

• Manages advertising team, provides support of professional growth of team members, resolves conflicts and provides constructive feedback to staff

• Serves as subject matter expert and provide best practices in areas of advertising and marketing

Institution Integration and Communication

• Develops and maintains relationships with leaders and key stakeholders at all levels of the organization

• Develops and executes institutional communications and content plan around advertising and marketing activities

• Organizes cross-functional meetings, schedules, and assignments, ensuring integration between Marketing, other departments within the Institutional Advancement division, Physician Relations, Houston locations administration and center physicians and staff, as well as other key stakeholders

• Collaborates with MD Anderson sponsorship team, research and analytics team, Public Relations, Strategic Communications, Development and Corporate Alliances and others on strategies, creative and media planning and execution, as well as effectiveness measurement to support programs and initiatives as needed

• Reports out key details about advertising activities, media plans and partnerships and other information to relevant parties

Other duties as assigned

Education

Required : Bachelor's degree in Business Administration, Healthcare Administration or related field.

Experience

Required : Five years project/program management experience. May substitute required education degree with additional years of equivalent experience on a one to one basis. Preferred degree may substitute for two years of required experience.

It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html

Additional Information

• Requisition ID: 167146

• Employment Status: Full-Time

• Employee Status: Regular

• Work Week: Days

• Minimum Salary: US Dollar (USD) 91,000

• Midpoint Salary: US Dollar (USD) 113,500

• Maximum Salary : US Dollar (USD) 136,000

• FLSA: exempt and not eligible for overtime pay

• Fund Type: Hard

• Work Location: Remote (within Texas only)

• Pivotal Position: No

• Referral Bonus Available?: No

• Relocation Assistance Available?: No

• Science Jobs: No

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