Manager, Member Benefits / Rewards Mechanics

• Location London, United Kingdom

• Job ID 0000019074

• Category Sales, Marketing & Product Management

Job Description

Lead the future of member experiences as our new Manager of Benefits or Rewards Products!

"Manager, Member Benefits/Rewards Mechanics" is a pivotal role driving the transformation of the LEGO Group’s membership program. You will manage a portfolio of Benefits/Rewards, balancing member satisfaction, commercial value, and ROI.

Leading the design, development, and optimisation of these mechanics, you will ensure compelling offerings in a world-class membership program. Collaborating with cross-functional teams, you will drive member recruitment, engagement, and lifetime value.

The role sits within the Global Membership & Personalization team, reporting to the Director of Membership Program Operations & Development, with a broader mission to inspire the whole LEGO® Group

Core Responsibilities

• Leads the development and prioritization of the Membership Benefits/Rewards portfolio to support overall strategy.

• Drives our Mechanics capability with Product Teams, ensuring processes, governance, and compliance.

• Coordinates concept design and development with Service Design, Membership Activation, and other teams.

• Builds Playbooks, including design, processes, business rules, and T&Cs to improve value.

• Delivers mechanics that influence behaviours like purchase frequency, identification, and satisfaction, aligned our membership strategy.

• Continuously improves existing Benefits/Rewards mechanics with Membership Activation and Program Optimisation teams.

• Partners with the Membership Enablement Team to brief mechanic requirements for the member portal.

• Collaborates on the annual membership acquisition and activation campaign calendar.

Play your part in our team succeeding

Join a dynamic global team, where you'll play a key role in helping us achieve our ambition to inspire and develop the builders of tomorrow.

Do you have what it takes?

Are you a positive, problem-solving individual who thrives both in team settings and independently? If you’re driven, good at building relationships, and excel at influencing those around you, we want to hear from you.

We are looking for a candidate who has:

• Relevant experience working in leading global loyalty or membership benefit and reward programs, covering both development and operations.

• Proven track record to develop and deliver highly commercial, member-focused benefit / reward mechanics.

• Experienced in managing and driving cross-functional loyalty programs.

• Skilled at building alignment and support across diverse teams in a global company, including collaboration with product and tech teams.

• Excels in written and verbal communication with senior leaders; able to present clear recommendations backed by strong analysis.

• Experience working in a global, multi-cultural manufacturing company with a complex channel mix (D2C and B2B).

• You thrive in a team but can also work independently and lead with clarity. You’re driven, with a dedication for building relationships and influencing others.

#LI-SG2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.