Title: 1299: Digital Strategist Lead APAC (Corporate Digital Marketing Specialist)

Job Summary:

The Accenture Marketing & Communications Intelligent Services team is looking for a creative, highly motivated, data-driven marketer with aproven ability to strategize and optimize high-quality digital marketing campaigns. The Digital Strategist will be aligned to Accenture’s APACregion of business and will develop an in-depth understanding of audience and audience behavior to ensure digital programs and tactics aredesigned effectively.This position will play an integral role in delivering an optimized digital experience working closely with the Campaign Manager and directlywith the Marketing & Communications lead(s) for their area, while also partnering with the events, social, external stakeholders acrossdifferent countries.Key Responsibilities:Your role includes some or all of the following key responsibilities.Collaborate closely with the aligned Campaign Manager, M+C stakeholders and other channel leads to design innovativedigital marketing programs that support campaign and business objectives. Contribute to recommendations with researchbacked insights, which could include:○ SEO recommendations○ Digital user journeys design○ Personalization recommendations○ Testing (A/B testing)○ Advising and optimizing interactive experience assets○ User experience•Ensure alignment of digital channel strategies and tactics supporting campaign activation to overall channel strategies, workingclosely with the Content and Channel Strategy Leads.•Oversee activation of content across multiple digital channels aligned to campaign activation strategy and plans, which couldinclude website, mobile app, email, etc.•Assess performance of digital tactics supporting a given campaign, using relevant data to cull meaningful insights that helpidentify opportunities for ongoing optimization.•Manage and optimize overall web presence for a specific area of the business and/or section of the Accenture.com site,proactively assessing health and performance in collaboration with Data & Analytics team.•• Collaborate with email content delivery team to build and optimize email channel strategy and performance.Identify areas for continued optimization on Accenture.com aligned to campaign performance objectives and benchmarks andcontribute to testing and experimentation, creating an optimal visitor experience.•Oversee development and delivery of email and Accenture.com publishing projects implemented by the Digital Executionteam.•Career Level ExpectationsComplexity (Degree of difficulty of an assignment or the level of problem-solving assessment and resolution required, as measured by degreeof problem-solving, strategic vs. routine focus, and stakeholder interactions (e.g. – Executives, Supervisor, etc.):Requires analysis and solving of moderately complex problems. May create new solutions, leveraging and, where needed,adapting existing methods and procedures.•• Requires understanding of the strategic direction set by senior management as it relates to team goals.Primary upward interaction is with direct supervisor. Also interacts with peers and/or higher management levels withinAccenture.•Authority (Power to influence or complete assignments independently, and ability to make decisions, as measured by latitude to devise workproducts or plans, reliance on instruction, and decision-making ability):Requires guidance when determining methods and procedures on new assignments.Impact or Decision Impact (Risk or consequences in the event of failure, as measured by range of expected impact such as within a team oracross a team or area of responsibility and level of risk):Decisions often impact the team in which they reside.Scope (Degree of accountability for assigned tasks, our clients and/or the organization, as measured by size of work effort and scale of entityand/or program):Manages small teams and/or work efforts (if in an individual contributor role) within Accenture. Job QualificationsCollaborate closely with the aligned Campaign Manager, M+C stakeholders and other channel leads to design innovativedigital marketing programs that support campaign and business objectives. Contribute to recommendations with researchbacked insights, which could include:○ SEO recommendations○ Digital user journeys design○ Personalization recommendations○ Testing (A/B testing)○ Advising and optimizing interactive experience assets○ User experience•Ensure alignment of digital channel strategies and tactics supporting campaign activation to overall channel strategies, workingclosely with the Content and Channel Strategy Leads.•Oversee activation of content across multiple digital channels aligned to campaign activation strategy and plans, which couldinclude website, mobile app, email, etc.•Assess performance of digital tactics supporting a given campaign, using relevant data to cull meaningful insights that helpidentify opportunities for ongoing optimization.•Manage and optimize overall web presence for a specific area of the business and/or section of the Accenture.com site,proactively assessing health and performance in collaboration with Data & Analytics team.•• Collaborate with email content delivery team to build and optimize email channel strategy and performance.Identify areas for continued optimization on Accenture.com aligned to campaign performance objectives and benchmarks andcontribute to testing and experimentation, creating an optimal visitor experience.•Oversee development and delivery of email and Accenture.com publishing projects implemented by the Digital Executionteam.

Must Have:

• 3-5 years experience in website and email channel management/strategy. They should also have also leveraged data to make recommendation and optimizing the user experience in these channels

• Background in web data, insights from web page performance

• Experience in Marketing Process & Operations