[Marketing Operations Specialist]{#ctl00MaincontentucJobOrderNumberAndTitlelblJobOrderInfo}

Qualifications and Education Requirements

Educational Requirement: Bachelor's or Master's degree.

Professional Experience:At least 5 years in marketing and communications.

Technical Skills:

• Experience in marketing automation platforms (HubSpot, various marketing clouds, CRMs, Google Analytics).
• Skilled in Excel and database management.
• Experienced in leading email, social media, and other digital marketing campaigns.

Project Management: Capabilities in managing multiple projects, adept in agile marketing strategies, focused on high-value and initiatives.

Analytical Skills:A mathematical and statistical background is a distinct advantage.

Communication and Collaboration:

• Communication skills for dialogue with all levels of internal and external teams.
• Forge and maintain professional relationships and work both independently and as part of a team.

Soft Skills: Organizational and presentation skills, creative problem-solving abilities, and a high degree of motivation and self-direction.

Job Summary

The Marketing Operations Specialist plays an important role in managing the efficiency and effectiveness of our marketing department. This role focuses on project management, optimizing marketing processes, technology, and metrics for optimal results and scalability of our marketing operations. This dynamic position presents a rewarding opportunity to significantly impact a fast-growing company.

Position level and salary commensurate with the skills and experience.

Role and Responsibilities

To perform the job successfully, an individual must perform each essential duty satisfactorily and demonstrate the following competencies to perform this position's essential functions consistently. All employees are expected to adhere to and be knowledgeable of Orion180 operations standards, established security/safety rules, and requirements for attendance. The requirements listed below are representative of the fundamental knowledge, skill, and/or ability required to perform the job successfully:

Process and Campaign Management: Support the execution of marketing campaigns and essential marketing operations initiatives, including campaign planning and assessment, workflow, lead nurturing, lead scoring, etc. Develop and maintain scalable processes that ensure campaign and lead management best practices. Own the quality assurance process for new campaigns, workflows, forms, etc., to identify and address areas for improvement before the campaign launch and organize lesson-learned sessions post-campaign.

Technology and Data Management: Manage and optimize the marketing technology stack, including CRM tools, email marketing platforms, and analytics software, to enhance marketing efficiency. Monitor and maintain marketing databases to ensure data accuracy and integrity.

Documentation and Support:Develop and maintain documentation for marketing planning and operations. Support the marketing team with daily administrative tasks, including budget tracking and coordination of marketing initiatives.

Reporting and Analysis:Work closely with business intelligence and marketing team members to ensure the data captured is sufficient to provide valuable business insights. Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact, using data insights to identify opportunities for campaign optimization.

Physical Demands

While performing general office duties for this position, the employee is regularly required to sit, stand and/or walk around (including the use of stairs). Other demands include, to openly communicate with others by talking, listening, and reading.

Work Environment

The office environment is quiet and, in a temperature, controlled setting with random adjustments in noise or temper ture due to conversations, unscheduled maintenance repairs to the building or its interior offices, or unpredictable situations due to weather or other acts beyond company control. An employee must work their regularly assigned work schedule for their duties and/or job responsibilities and in times of need, work an extended schedule depending on the company/department needs, project requirements, or customer demands.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against based on disability.