HonorHer Jobs

HonorHer

Job Information

NORTHWESTERN MUTUAL LIFE INSURANCE Assistant Director Consumer Insights in MILWAUKEE, Wisconsin

JOB REQUIREMENTS: At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference. We\'re strong and growing. In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We\'re strong, innovative and growing. We invest in our people. We provide opportunities for employees to grow themselves, their career and in turn, our business. We care. We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they\'re passionate about. Summary In this role, you will bring to life deep consumer understanding and insights that inspire big ideas and profitable brand growth. You will lead a learning agenda for consumers in multiple key Growth Segments - including but not limited to - Mass Affluent consumers 40-70-year-old and High-Net-Worth markets while working closely with marketing, product and digital teams to develop product communication and strategies that are grounded in deep consumer and category understanding. Keeping a pulse on both competitive and consumer trends to ensure our marketing teams are making decisions that both differentiate and resonate with our core consumers is a key element of this role as well. This is an opportunity to join an exciting and established company in the thriving consumer insights team within the Marketing function. This individual is a self-starter \"wired\" to advocate for the consumer and thrive in a fast-paced and evolving marketing environment. Principal Responsibilities: As a member of a high-performance Consumer Insights team, you help to drive clarity across core and emerging growth segments by creating a focused and proactive learning agenda (e.g., consumer mindset understanding, concept testing/refinement, message optimization, client experience enhancement, thought leadership, etc.). Lead implementation of the learning agenda by designing multi-stage research efforts, sourcing and managing agency partners through execution, analyzing and interpreting the learnings across multiple data sets, and providing recommendations and thought leadership to key stakeholders based on the findings. Work cross-functionally with brand, product, client marketing, and digital teams to develop communication and strategies that are grounded in deep consumer and competitive understanding. Be a passionate advocate for your consumer Growth Segments in internal meetings and a driver of consumer insight-led actions across the enterprise. Bring a consumer lens to our work every day as a \"trend seeker\" who\'s able to add to discussions on consumer insights, cultural trends, etc. should be able to then apply... For full info follow application link. EEO/AA Employer/Vets/Disability ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/7279ED2805954EF8 Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.

DirectEmployers