Job Information
University of Wisconsin-Milwaukee MARKETING SPECIALIST in Milwaukee, Wisconsin
MARKETING SPECIALIST Bookmark this Posting | Print Preview | Apply for this Job
Please see Special Instructions for more details.
Applicants must submit: 1) a cover letter; 2) a resume 3) the names and contact information for three (3) professional references.
Your cover letter and resume must address your qualifications, experience, and knowledge as it specifically relates to the minimum and preferred qualifications and why you are interested in applying for this position.
All applicants are required to apply online. UWM will not consider paper, emailed or faxed applications. Additionally, applicants must complete all required fields and attach any required documents.
In instances where the Search and Screen Committee is unable to ascertain from a candidate’s application materials whether they meet any of the qualifications, they will be evaluated as not meeting them.
Questions about this position should be directed to Angela Broderick at wickhama@uwm.edu.
Position Information
Posting Details
Official Job Title MARKETING SPECIALIST
Working Title:
Position Number 01153228
Division School of Continuing Education
Department B900100 ADMINISTRATION & DEAN OFFICE
Position Type Non-Teaching Academic Staff
Appointment Type Fixed Renewable
Pay Basis Annual
Salary Grade 19
FLSA Status Exempt
Percent 100%
Posting Type Staff
UWM Description
The University of Wisconsin-Milwaukee ( UWM ) is Wisconsin’s second-largest university, with a unique dual mission of access and research to provide high-quality education for students from all backgrounds. UWM is one of 146 top research universities recognized as “R1” by the Carnegie Classification of Institutions of Higher Education. Along with its main campus in Milwaukee, UWM has branch campuses in Waukesha and Washington County.
UWM celebrates, values and promotes the diverse voices and experiences of its students and employees and our community partners. We believe diversity enriches and strengthens our institution. UWM is committed to providing equitable access to opportunities for students and employees from every background. We aspire to create a campus climate that is welcoming to all. Learn more here: https://uwm.edu/diversity-equity-inclusion/about-dei/
School/College/Division Description
The School of Continuing Education ( SCE ) at the University of Wisconsin-Milwaukee ( UWM ) is looking for an energetic, organized and detail-oriented individual to join a team of professionals in a dynamic, fast-paced, educational environment. The School of Continuing Education is the largest provider of professional development in Southeastern Wisconsin, providing year-round lifelong learning through varied venues, including short courses, workshops, events, and certificate programs. UWM SCE delivers online and blended instruction as well as educational opportunities via traditional classroom interaction in our classrooms in downtown Milwaukee and customized, onsite instruction at business locations and other unique locations throughout the area and country.
Job Summary
In conjunction with the marketing team, this position is responsible for the success of the School of Continuing Education. The Marketing Specialist will contribute to market research, strategy development, implementation, and dissemination of marketing projects. The Marketing Specialist will work with the School of Continuing Education to market its programs while analyzing results and adjusting for continued growth.
Job Responsibilities:
Meets with program managers to review marketing needs and provides updates and analytics
Creates and implements marketing plans to drive traffic to website, resulting in increased brand awareness and enrollments
Authors, reviews and edits a range of materials for use by internal and external audiences
Consults with internal and/or external stakeholders and marketing team to ensure accuracy and timely distribution of marketing materials
Answers questions and provides information and problem resolution options to clients and stakeholders
Creates weekly and monthly analytics reports for email, social media and website
Applies creative expertise within established brand and style guidelines
Works collaboratively with other marketing team professionals, engages in and responds to feedback, manages project workflow and timing, maintains files and follows established work unit processes
Professional Attributes:
Works independently and collaboratively to execute communication strategies
Ability to effectively build partnerships and work in a team environment
Excellent customer service skills
Ability to remain adaptable and flexible to different situations and changes
Ability to work effectively under pressure
Ability to learn new systems, software and processes quickly
Ability to problem-solve and implement solutions that foster the mission of SCE
Minimum Qualifications
Associate degree or equivalent higher education in communications, language arts, marketing, applied business, or related field with commensurate experience
One year of professional experience in marketing, communications, or related field (internships will be considered experience)
Strong written and verbal communication skills
Experience with website updates and design on the WordPress platform
Proficient in Microsoft Office (Word, Excel) and Outlook and other web-based software and technologies
Preferred Qualifications
Bachelor’s degree in communications, language arts, marketing, applied business, or related field
Marketing experience in a higher education environment
Experience with social media scheduling tools, platforms and best practices
Strong writing experience with Associated Press style expertise
Ability to analyze data and make recommendations
Ability to multi-task, meet tight deadlines in a fast-paced environment
Experience with digital marketing, including email, social media and database programs
Target Salary Range $48,000-$52,000
Benefits and Total Rewards
As part of UWM’s commitment to supporting the success of our team members through positive experiences, employees are provided with Benefits to Benefit You and Your Life. UWM offers a comprehensive benefits package and contributes towards the cost of several benefit plans. Employees with a qualifying position also receive an extensive leave package (https://uwm.edu/hr/benefits/leave/) including vacation, sick leave (with no expiration), personal holiday, and paid legal holidays. Please visit this link to view summary benefits information. (Compensation figures are for example purposes only.) UWM Benefits to Benefit You and Your Life (https://uwm.edu/hr/benefits-to-benefit-you-and-your-life/)
Application Instructions
Applicants must submit: 1) a cover letter; 2) a resume 3) the names and contact information for three (3) professional references.
Your cover letter and resume must address your qualifications, experience, and knowledge as it specifically relates to the minimum and preferred qualifications and why you are interested in applying for this position.
All applicants are required to apply online. UWM will not consider paper, emailed or faxed applications. Additionally, applicants must complete all required fields and attach any required documents.
In instances where the Search and Screen Committee is unable to ascertain from a candidate’s application materials whether they meet any of the qualifications, they will be evaluated as not meeting them.
Questions about this position should be directed to Angela Broderick at wickhama@uwm.edu.
Application Deadline 05/31/2024
Continuous (Open Until Filled?) No
If Continuous, Initial Review Date
Position Contact Name Angela Broderick
Contact Phone (414) 229-3379
Contact Email wickhama@uwm.edu
Application Notes
For this position, applicants are required to apply online. UWM will not consider paper, emailed or faxed applications. Additionally, applicants must complete all required fields and attach any required documents. The process is complete when the message “Your application has been submitted” is displayed and you receive a confirmation number.
Legal Notices
AA/EO Statement
UWM is an AA/EO employer: All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity/expression, disability, or protected veteran status.
Reasonable Accommodations
UWM provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact uwm-jobs@uwm.edu or 414-229-4463. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.
Confidentiality of Applicant Materials
UWM is a State agency and subject to Wisconsin’s Open Records Law. UWM will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin’s Open Records law. In certain circumstances, the identities of “final candidates” and/or the identity of the appointed applicant must be revealed upon request.
CBC and Reference Check Policy
Employment will require a criminal background check. UWM takes the prevention of sexual misconduct seriously. As such, you and your references will be required to answer questions regarding any past findings of sexual violence and sexual harassment or any pending allegations of sexual violence or sexual harassment.
Annual Security and Fire Safety Report (Clery Act)
For the UWM Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see http://www.cleryact.uwm.edu/, or call UWM’s Dean of Students Office, Student Union 345 at (414) 229-4632 for a paper copy.
Employment Authorization
In compliance with federal law, all persons at the time of their start date will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Job Categories Admissions, Advertising/Marketing, Alumni Affairs/Development, Communication/Public Relations, Computer Science, Dean/Director/Executive, Diversity/Inclusion, Event Planning/Program Coordination, Extension, Outreach, and Public Engagement, External Relations, Faculty/Instruction - Arts, Faculty/Instruction - Business/Marketing, Faculty/Instruction - Information Studies, Faculty/Instruction - Social Sciences, Food/Retail Services, Information Technology, Library, Museum, Archivist, Mail/Print and Copy, Management/Supervisory, Media, Office, Administrative, and Clerical Support, Project Management, Student Services, Web Design/Application Development
Applicant Documents
Required Documents
Cover Letter
References
Resume
Optional Documents