Marketing Specialist BCforward is currently seeking a highly motivated Marketing Specialist for an opportunity in Hopkins, MN! Position Title: Marketing Specialist Location: Hopkins, MN Anticipated Start Date: 06/20/2024 Please note that this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date. Expected Duration: 12+ Months Job Type: Monday through Friday - Hybrid schedule in office 3 days; Tuesday, Wednesday, Thursday Pay Range: $30/hr - $31.32/hr Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.). Requirements: Social media marketing. Mortgage Background. Paid Social Media. Job Description: Responsible for the development and implementation of multi-channel marketing programs and strategies to support business line goals. This could include marketing, advertising, promotions, sales collateral and point of sale materials. Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. Works with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals. Provides solutions and problem solve for business line objectives. Preferred Skills/Experience - Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant - Ability to complete projects on target, on time, and on budget - Able to take action based on information provided by leadership team and research data - Strong organizational, interpersonal and team building skills - Well-developed written and oral communication skills, including presentation skills - Proficient computer navigation skills using a variety of software packages. Responsibilities: - Develop and implement paid and organic social media strategies to maximize growth, retention, and engagement - Drive creation of compelling ad content, including copy and visuals - Utilize advertising tools on platforms like Facebook, Instagram, Twitter, and LinkedIn to target specific audiences and optimize campaign performance - Monitor, analyze, and report on the effectiveness of paid campaigns, providing insights and recommendations - Collaborate cross-functionally to integrate paid social media efforts with other marketing initiatives - Stay informed about industry trends, algorithm changes, and new features on social media platforms to adapt strategies accordingly - Manage budgets effectively, ensuring optimal return on investment (ROI) for paid social media campaigns. Qualifications: - Proven experience in planning, implementing, and optimizing social media campaigns *3-5 years' experience of paid social media - In-depth knowledge of advertising tools for platforms such as Facebook, Instagram, and LinkedIn - Strong analytical skills Education requirements are College Bachelor's degree. Benefits: BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k. About BCforward: Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm provi ing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward' s 6,000 consultants support more than 225 clients globally. BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work. BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability. To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process. This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration. Interested candidates please send resume in Word format Please reference job code 223210 when responding to this ad. Get job alerts by email.Sign up now!Join Our Talent Network! Job Snapshot Employee Type Contractor Location Minnetonka, MN (Onsite) Job Type Banking, Marketing Experience Not Specified Date Posted 06/04/2024