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Digital Marketing Director ( Integrated Marketing Agency ) in Nashville, Tennessee

Description The Product Manager will assist with the vision and strategic direction, help drive the roadmap of various Digital Operations products, and oversee the entire lifecycle of public facing digital products, from inception to launch. A wide variety of skills are required for this role, including market and customer research, designing the product architecture, UI development, UX development, and supply chain planning.

Your responsibilities

  • Find the right solution and implement digital strategy in order to meet the needs of our customers for our next generation digital experience, prioritizing the solution efforts appropriately, and providing oversight for proper integration.

  • Organization agility and technical skills to navigate and communicate across teams ranging from operations, marketing, and customer service in order to create the best customer journey possible.

  • Break down key roadmap items into phases and assignments, in close collaboration with the Project Manager.

  • Design a vision and strategy and see it through development to implementation and provide guidance on ongoing support of the digital product infrastructure including connected systems and integrations.

  • Iterate on information and insights received from end-users from various tools such as analytics tools, user surveys, focus groups, and testing tools that provide feedback on the UI/UX, in order to make digital tools easier to use.

  • Act as a mediator between the consumers and the technical teams, communicating consumer needs and translating those needs into new product features for the team to design and build. Requirements - Bachelor's degree in a related technical area required. Master's degree preferred.

  • Strong background in Customer-Focused and Usability design experience.

  • Experienced with testing & deployment tools.

  • Demonstrates a passion for solving customer and business problems and building great digital products.

  • 5+ years experience in digital product management or equivalent.

Technology Doesn't Change the World, People Do.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

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