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Broadridge Financial Solutions Manager, Marketing Automation (JR1026727) in New York, New York

Broadridge Financial Solutions, Inc. (BR) (https://finance.yahoo.com/quote/br?ltr=1) , a $4 billion global Fintech leader and part of the S&P 500® Index, is a leading provider of investor communications and technology-driven solutions to banks, broker-dealers, asset and wealth managers and corporate issuers. At Broadridge, we do well by doing good. Our unique culture is guided by the Service-Profit Chain—the idea that success is mutual, directly connecting employee engagement, client satisfaction, and the creation of stockholder value. We enable better financial lives by powering investing, governance, and communications for our clients, their customers, and the financial services industry.

Are you seeking a position within a growing company? Broadridge is hiring! Our mission is to attract, develop and retain extraordinary talent. Being a place where exceptionally driven and hardworking people want to work is how we deliver award-winning services to our customers and ultimately create customer value. Are you looking for a growing and dynamic firm where you can make an immediate impact? If so, we encourage you to read below.

The Marketing Automation Manager is responsible for system administration and architecture of Eloqua to support the rapidly advancing digital capabilities of Broadridge’s marketing organization. This role will translate strategic objectives to technical requirements for the best set up within Eloqua. It will also ensure system governance for an instance that is stable and easy to use to support our lead generation and pipeline creation engine.

Broadridge’s Digital Marketing team is a collaborative group of functional specialists who develop innovative, scalable and future-proof solutions in partnership with colleagues across the globe. Our work delivers meaningful contributions to Broadridge’s bottom-line and we’re thrilled to work at a company at the forefront of fintech. We’re comfortable moving quickly and juggling priorities – and our team culture is very important: we're friendly, fun and love to learn.

Our ideal candidate is a seasoned marketing technologist who has worked in fast-paced environment and comfortable managing competing priorities. The Marketing Automation Manager will take ownership of the technical direction of our Eloqua platform and will be responsible for the adoption, sophistication and impact of marketing automation at Broadridge.

Job Responsibilities:

  • Lead all aspects of Broadridge's marketing automation platform (Eloqua)

  • Ensure campaign set up and processes support overall platform architecture, lead management and marketing analytics

  • Create scalable and relevant training and documentation for marketing, sales operations and business development partners on existing technologies, processes and standard methodologies

  • Solve ad hoc technical issues with Eloqua and its integrations

  • Coach the marketing automation team responsible for implementing multi-touch campaigns and train the team on advanced functionalities of Eloqua

  • Evaluate and champion new technologies and add-on applications to deliver continuous improvement, optimization and innovation

  • Partner with segment marketing teams to develop impactful custom marketing programs and facilitate the operationalization of the programs

  • Create opportunities to share best practices, new capabilities and examples of excellent utilization of our capabilities so that global marketing colleagues are always connected

  • Measure marketing automation program success and return on marketing investment; provide recommendations based on results

  • Partner with analytics colleagues to develop reports and dashboards that clearly track key metrics and indicators for marketing teams and senior leadership

  • Assist with the development of an enterprise marketing data strategy, ensuring the ability to report on performance of campaigns and tactics at the aggregate, account, segment and business-line levels

Qualifications:

  • Bachelor’s Degree

  • 5-7 years of marketing automation experience in a B2B environment

  • Strong experience in architecting, developing, executing, and analyzing end-to-end Eloqua campaigns

  • A minimum of 4 years’ experience with data management and health strategies, including contact acquisition, data enrichment, compliance, governance, quality and measurement

  • Must have experience with Oracle Eloqua or similar marketing automation platform

  • Experience with Salesforce CRM or similar CRM

  • Ability to operate within a global organization and to learn regional technology and compliance requirements

  • Demonstrated ability to improve existing technologies and implement new technologies

  • Demonstrated ability to develop a strategy roadmap and continuously deliver against stated goals

  • Ability to effectively communicate technical concepts to non-technical audiences, navigate challenging priorities and manage a large set of internal stakeholders

  • Strong written and oral communication skills with the ability to communicate and present effectively at all levels of an organization

Broadridge is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or any other protected status.

"Everyone Benefits from Diversity & Inclusion. Diverse & Inclusive Teams Drive Growth."

US applicants: Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) to view the "EEO is the Law" poster.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation in the event you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request a reasonable accommodation(s) by calling 888-237-7769 or by sending an email to BRcareers@broadridge.com

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