BKD, LLP Marketing Manager in New York, New York
Marketing & Business Development
The Marketing Manager helps our team identify and track business opportunities, advise and assist developing relationships with prospective clients, coordinates office marketing strategies and executes internal and external communications. In this position, you will collaborate with numerous industry leaders and other marketing and business development personnel throughout the firm. This role will be based out of our New York office.
What You Will Do:
Identify appropriate marketing strategies and tactics to improve brand awareness and generate demand for BKD services.
Work with Office Industry Leaders (OILs) in developing office industry plans and ensuring completion of plan tasks.
Assist executives in developing and executing on personal growth plans.
Assist executives with nurturing of prospects by researching, identifying and drafting communications and campaigns to keep BKD in front of targeted prospects
Lead, coordinate and design new and creative ideas around the firm’s prospecting efforts
Lead the development and execution of seminars/roundtables, speaking engagements and client appreciation events
Identify and coordinate strategic community involvement and sponsorships
Develop a local market advertising plan, coordinate ad placements and track ad metrics.
Actively manage successful sales pursuit efforts through team involvement, market research and communication throughout impact prospect opportunities
Manage contacts using Salesforce CRM system including entering new contacts, updating contacts, supporting lead generating activities and creating reports
Identify, compose and submit social media posts for posting on BKD social media accounts
Develop and execute a media and public relations plan. Develop relationships with journalists to position BKD as the “go-to” resource for accounting information
Develop announcements celebrating client pursuit successes
A Successful Trusted Advisor Has:
An ability to interact and set expectations with executives at the highest level of the organization
Superior communication skills
The ability to manage effectively through change; strong team player; resolves issues and capitalizes on opportunities
Independent thinking abilities
Ability to take direction and initiate action
Efficiency at managing time and priorities, organized, detail-oriented and able to multitask
Some travel and early/evening hours may be required
5 years or more of B2B marketing experience; proven track record of developing and executing business development marketing plans
Bachelors degree in Marketing, Public Relations, Communications, or related field
Working knowledge of Salesforce or similar CRM system
Proficiency in Microsoft Office Suite
Prior experience at a professional services firm is ideal
Experience the BKD difference for yourself. For more information about our firm locations, visit bkd.com.
BKD does not accept unsolicited referrals or resumes from any source other than directly from candidates. We will not consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services and recruiting agencies. BKD will not pay a fee to a recruiter or agency that does not have a signed BKD vendor agreement. Any resume or CV submitted to any employee of BKD without having a BKD vendor agreement in place will be considered property of BKD. BKD will not be held liable to pay a placement fee.
At BKD, our mission is to provide rewarding career opportunities and invest in the success of our people. Through award-winning learning and development, coaching and career advocacy programs, you will have the tools to make every play count and reach your professional goals. Along the way, you will have the opportunity to influence innovation and build long-lasting relationships. As a BKDer, you will be able to learn, lead, serve and be recognized for your contributions.
As a part of our People First culture, we invest in the well-being of our Trusted Advisors so they can provide Unmatched Client Service®. Click here to learn how we invest in our people: bkd.com/careers/our-investment-in-our-people.
Make your next play at BKD.
BKD, a national CPA and advisory firm, can help individuals and businesses realize their goals. Our approximately 2,900 dedicated professionals provide solutions for clients in all 50 states and internationally. BKD and its subsidiaries offer a variety of tax, accounting and consulting services and combine the insight and ideas of thought leaders in multiple industries. Learn more at bkd.com.
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Equal Opportunity Employer Veterans/Disabled
Click here for more information regarding BKD's Affirmative Action and Equal Employment Opportunity Policy, Reasonable Accommodations for Disabilities, and E-Verify.
BKD, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status or other protected classifications.