verizon Programmatic Media Strategist in New York, New York
When you join Verizon
Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
As a foundational member of Verizon’s in-house digital marketing center of excellence, you will be responsible for programmatic media execution and optimization across all inventory types to achieve brand and business objectives. You will oversee cross-channel media planning on programmatic platforms across select units within Verizon Consumer Group or Verizon Business Group. With your expert knowledge of the tech landscape and the evolution of programmatic buying, you will keep internal leadership, media and ad teams educated on emerging technologies. Additionally, you will support Verizon Media Group’s product team on their roadmap to drive differentiation for our owned technology in a highly competitive landscape.
Developing and executing bold, innovative campaigns in conjunction with Verizon’s creative marketing team.
Partnering with Verizon Media Group on driving the product roadmap and expanding their programmatic capabilities into the broader marketplace.
Partnering closely with other media leaders (Consumer, Brand, Business, Search, Social, Analytics) to support the execution of the newly developed Digital COE.
Supporting efforts across partner units within Verizon (Operations, Experience, Technology, CRM) to create improved digital experiences across all touchpoints.
Keeping internal teams educated on the evolution of programmatic technology, what’s leading in the marketplace and what tech can be utilized.
What we’re looking for...
You'll need to have:
Bachelor’s degree or four or more years of work experience.
Four or more years of relevant work experience.
Marketer/agency/consultative services experience in programmatic media strategy & investment.
Experience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).
“Hands-on-keyboard” experience with primary buying platforms & formats (Google, Amazon AAP, VMG, Trade Desk).
Even better if you have one or more of the following:
Six or more years of relevant work experience.
Fluent in data-driven targeting and reach strategy.
Programmatic buying experience within Agency Trade Desks, Management Consultancies, or brands with in-house programmatic capabilities.
Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
Experience building and executing programmatic buying strategy.
Skilled at applying data to get the most out of programmatic buys.
Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.
Comfortable leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (https://www.verizon.com/about/careers/work-culture) page to learn more.