SAP Senior Portfolio Marketing Specialist in New York, New York
Requisition ID: 293169
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time
Career Level: T3
Original Posting Date: 06/10/2021
SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. Thats why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because its the best-run businesses that make the world run better and improve peoples lives.
Purpose and Objective:
SAP America, Inc seeks a Senior Portfolio Marketing Specialist at our New York, NY location to develop suitable strategy, messaging, and positioning to support respective business and achieve pipeline objectives for our cloud-based procurement solutions and innovations.
Expectations and Tasks:
Act as expert and is recognized as thought leader and evangelist inside SAP, influencing internal solution innovations, core marketing strategies, and external company perception. Possess a high degree of understanding of the market economics, whitespace, competition, and opportunities. Act as subject matter expert, and work with stakeholders to define the positioning, and messaging that will be integrated into marketing programs and campaigns. Develop certain customer facing and internal assets and ensure respective roll-out and availability to marketing program managers and execution teams. Come up with new ideas to increase our digital footprint through blogs, social media and other channels. Ensure content is distributed internally as well as externally. Train sales teams on messaging and positioning of new and existing solutions. Strategize and plan content for hosted customer events such as SAPPHIRE, SAP Ariba Live. Recruit customers to share success stories, and develop customer reference assets. Provide expert contributions to Integrated Marketing Management on program build through messaging, positioning, content, and respective solution/industry expertise. Work with stakeholders across Marketing, Sales and Product groups to define and execute the campaign tactics. Independently assess, analyze, and evaluate messages and market reactions (i.e. via social media channels) to optimize marketing strategies and influence communication. 10% travel required.
Education and Qualifications/Skills and Competencies:
Bachelor's degree in Marketing, Communications, Business, or related field of study and 6 years of experience required. The company will also accept a Master's degree and 4 years of experience. Will accept pre-bachelors degree experience.
Experience must involve 3 years in the following: Strategic development and execution of target audience identification to access new audiences, target the install-base, gain competitive advantages and influence product direction; Craft compelling value matrices for product positioning, messaging and asset production to align with and support cross-functional teams, marketing programs, product launches, campaigns and sales; Digital marketing strategy expertise to increase digital footprint and engagement on owned and third-party channels and platforms; Develop online campaign strategies to drive market awareness, adoption and engagement of product or solution; Utilize subject matter expertise to create/guide integrated marketing programs that align content, campaigns, and offerings to customer needs and business outcomes; Digital design and production skills with Adobe Creative Suite (e.g. Photoshop, InDesign, Illustrator, Premiere Pro, After Effects) to produce marketing collateral, product videos, social assets; and Cultivate strong customer relationships and engagement to build reference pipeline and success stories for use in marketing assets as well as at tier-1 events. 10% travel required.
Travel: 10% travel required.
Internal use only: reference code lhrs4262
SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com , APJ: Careers.APJ@sap.com , EMEA: Careers@sap.com ). Requests for reasonable accommodation will be considered on a case-by-case basis.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.
Additional Locations :