Job Information
Outdoor Research, LLC Email & SMS Marketing Manager in Seattle, Washington
Title Email & SMS Marketing Manager
About the Organization About the Organization Since 1981, Outdoor Research has been building award-winning outdoor clothing and gear. We stand behind every product we make with the Outdoor Research Infinite Guarantee- warranty. Find out how we were born from our founder Ron Gregg's research-led approach to problem solving, and discover the origins of our first products in Our Story. Discover our roots in U.S. manufacturing, our legacy in Made in the USA tactical gloves, and our response to the COVID-19 pandemic with the development of face masks and medical-grade personal protective equipment in Protection. Learn about our product processes using recycled materials, how we enforce the safety and wellbeing of our workplaces, and our commitment to all people and the planet in Responsibility. Meet some of our community members who work to create safe, accessible, and equitable outdoor spaces in our Community Partnerships and our Ambassadors. We'd be thrilled to have you join the team and find your Career at Outdoor Research. Outdoor Research Values Curiosity: We are constantly striving to learn and improve ourselves. In our products, as a brand, as a team, and as individuals. Passion: We love what we do and take pride in sharing our work with others. Innovation: We are complex problem solvers. Collaboration: We are better together. Community: We embrace the collective impact we can have from our diverse perspectives; on each other, society, and our environment.
Position Email & SMS Marketing Manager
Description
Reports to: Director of Ecommerce
Hybrid: Three days per week required in the Seattle SODO Office
Rate: $75,000 - $85,000
Introduction:
Join Outdoor Research, a leading name in outdoor gear, as the Email & SMS Marketing Manager. You'll be at the forefront of our digital marketing initiatives, spearheading strategies to drive acquisition, retention, and revenue through email and SMS channels. Your expertise will shape our brand's storytelling and engagement with customers while ensuring compliance and optimization across platforms.
Key Responsibilities:
Strategic Campaign Management: Plan, execute, and optimize email and SMS campaigns using platforms such as Klaviyo, Sound Commerce, and Glew. Implement mobile optimization techniques to enhance user experience and engagement.
Drive Results: Achieve email/SMS revenue targets and designated KPI's such as open rate, click through rates and revenue per email.
Operational Oversight: Manage end-to-end production processes for Marketing & Transactional Emails, including list management, quality assurance/testing, scheduling, and reporting.
Retention and Acquisition Strategies: Develop and implement innovative strategies to boost customer engagement, retention, and repeat purchases. Drive acquisition efforts to expand Email & SMS databases.
Generate Creative Briefs: Take ownership of copywriting and creative direction through exemplary creative briefs, ensuring timely delivery of high-quality content that aligns with brand philosophy and resonates with our audience.
Data Analysis and Optimization: Analyze campaign performance metrics, conduct A/B tests, and deliver actionable insights to continuously improve KPIs and revenue targets. Deliver month-end re-caps with actionable insights.
Compliance and Regulation: Ensure compliance with data protection regulations such as GDPR, CANSPAM, and CCPA, maintaining high standards of data privacy and security.
Team Leadership and Collaboration: Supervise and mentor the email marketing coordinator, fostering their growth and optimizing team performance. Collaborate with cross-functional teams to align strategies with business objectives and editorial calendars.
Segmentation Strategies: Deliver more relevant and targeted email campaigns, resulting in higher engagement, increased conversion rates, and ultimately, a stronger relationship with subscribers.
A/B Testing: Create an A/B testing schedule for subject line, creative, and send times to further optimize the email/SMS marketing program.
HTML and CSS: Expertise in HTML and CSS to create visually appealing and responsive email templates that drive engagement and click-through rates.
Position Requirements
Requirements:
Experience: 3+ years in Email Marketing or Digital Marketing roles, with a track record of achieving designated revenue targets and KPIs.
Education: Bachelor's Degree in E-Commerce, Marketing, Communications, or related field.
Platform Proficiency: Proficiency in Klaviyo, Shopify Plus, GA4 along with familiarity with CRM platforms.
Experience using a Project Management platform (i.e. Asana, Monday) in your day-to-day work.
.
Technical Skills: Strong knowledge of HTML and CSS for email template customization and mobile optimization.
Analytical Skills: Ability to conduct data-driven analysis, including A/B testing, to optimize campaign performance.
Proofreading: Excellence in grammar and proofreading skills.
Communication Skills: Excellent written and verbal communication skills, with the ability to effectively convey marketing messages and collaborate with cross-functional teams.
Leadership Abilities: Managerial experience is advantageous, demonstrating strong leadership, organizational, and project management skills.
What We Bring to the Table:
11 paid holidays each year and 3 floating holidays
Transportation benefits
PTO and sick/safe time
Paid volunteer time
Comprehensive medical, dental and vision plans
401k with discretionary company match
Ron Gregg Annual Outdoor Benefit
Bouldering wall & Gym
Product discounts
Employee interest groups including various sports activities and our one and only Fun Force club
Exempt/Non-Exempt Exempt
Full-Time/Part-Time Full-Time
Location Seattle, WA
EOE Statement OR is committed to equal employment opportunity and does not discriminate against any employee or applicant for employment in an unlawful manner. Employment-related decisions are made based on an individual’s qualifications without regard to race, sex, color, religion, age, national origin, disability, sexual orientation, gender identity, marital or military status, genetic information, political ideology or other applicable protected class status. This commitment extends to all employment practices including selection, hiring, placement, recruitment advertising, promotion or transfer, rate of pay or other forms of compensation, selection for training, demotion, layoff, or separation. All employment decisions are based upon the qualifications of the individual and the job requirements.
OR supports this commitment with an Affirmative Action Program, which is updated annually. The
objectives of the Affirmative Action Program are to ensure that our team reflects the diversity of our local community. We fully support affirmative action to include women, ethnic minorities, veterans and persons with disabilities throughout our workforce. The OR Affirmative Action Program is available for review by all employees and is maintained in the Human Resources Department.