Assistant Membership & Personalization Manager

• Location Shanghai, Shanghai, China

• Job ID 0000017280

• Category Sales, Marketing & Product Management

Job Description

Play your part in our team succeeding

You be the key point of Membership & Personalization team (CRM) to unlock CRM program to drive captivating between consumer and brand in order to impact consumer LTV not by just daily operation but also driving strategic CRM pilots and initiatives! Join us to deliver impactful and powerful LEGO member experience online and offline and digging consumer truth via data analytics.

Core Responsibilities：

• Be responsible for LEGO Membership Mechanics and benefits, mainly including LEGO Membership Loyalty Program and benefits

• Take the lead role as brand Membership mechanics and benefits work closely with cross function team from planning to execution on LEGO Membership Loyalty Program.

• As the key contact person to work with Product team to develop digital product to meet the LEGO Membership Loyalty Program needs.

• Co-branding and new business development with CRM membership program, including internal and external collaboration opportunities

• Closely contact with customer service team to ensure fulfill various customer queries and feature customer satisfaction. Sync with CSE team on the planning of member related programs on regularly and handling customer enquiries

• Lead agencies to ensure the excellent execution of LEGO Membership Loyalty Program related system operation and channels communications.

• Support on loyalty reports and deliver valuable business insight and initiate new ideas to achieve and improve CRM/business KPIs.

• Related LEGO Membership Loyalty Program budget planning and management

Do you have what it takes?

• A minimum of 2-4 years of CRM/Digital/Social Commerce/ or data driven marketing experience in consumer goods, retail related

• Passionate and savvy in digital platform, with deep understanding of commercial and communication.

• Energetic, keen to learn newness and explore different idea and strong presentation and communication skills

• Enriched experience working with social commerce and community with confirmed records

• Have a high degree of commercial savvy and will bring a results and ROI focused approach to decision making.

• An independent, dedicated individual with highly responsible nature and ability to work in a matrix organization, handling complexity and challenge

• Experience with social media and digital marketing is a plus.

• Fluent written and spoken English and Mandarin

#LI-SZ

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO ® team today.