Eastman Market Development Manager in Shanghai, China
Responsible for the execution of strategy for market-facing initiatives to drive and sustain growth in assigned market segments. Develops and executes market segment plans while also monitoring their effectiveness and adjusting when necessary. Serves as an expert on EBME framework and coaches other Market Development Managers.
Manages Stage-Gate projects through completion and/or serves as Marketing subject matter expert as needed. Effectively collaborates and communicates with all relevant stakeholders within assigned market segment.
Responsibilities: ⦁ Contributes to the development of Addressable Market Maps and offers through segment cross-functional teams. ⦁ Responsible for determining best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executes the plan (either directly or indirectly) and monitoring its effectiveness. ⦁ Leads or supports growth projects as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed. ⦁ Establishes and tracks metrics to ensure post launch efforts are contributing to segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed. ⦁ Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager and Technology. ⦁ Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch. ⦁ Interfaces with leverage points through the value change to identify potential product and application opportunities and shares those with the segment teams.
Enabling Competencies: ⦁ Market Insight: Leverage market insights to guide decisions and determine what is right. ⦁ Courage: Make courageous choices to innovate and accelerate value creation. ⦁ Optimism: Optimistically focus on continual growth over a longer-term horizon. ⦁ Bias for Action: Have a bias for action, prioritizing issues and making sound decisions, despite uncertainty or risk. ⦁ Adaptability: Adaptable to market and customer opportunities quickly.
Functional Skills and Capabilities: ⦁ Continuously builds Industry/ Market understanding and insights. ⦁ Identifies Opportunities for differentiated growth. ⦁ Demonstrates segmentation and targeting. ⦁ Manages stage gate and other projects to develop new, differentiated products and services. ⦁ Develops the financial value case/entitlement for projects and tactics. ⦁ Develops the full marketing mix. ⦁ Develops value propositions and offers. ⦁ Assesses solution feasibility. ⦁ Activates Markets.
Traits and Behaviors: ⦁ A deep curiosity and inquisitiveness about customers and markets. ⦁ Ability to balance strategy with the day to day details to execute high-quality choices quickly. ⦁ Desire to collaborate with other functions to ensure that decisions consider the implications across products, businesses and value streams. ⦁ Deep desire for continuous learning. ⦁ Increasing capability in critical thinking and decision making skills. ⦁ Developing financial and business acumen.
⦁ Bachelor’s Degree in technical or marketing discipline is required. MBA degree preferred. ⦁ 5+ years prior experience in sales, product management, marketing or relevant technical roles preferred. ⦁ Must have had a customer facing role or other commercial experience prior to this role.