Job Information
Amazon Director, Content Programming and Audience Development in Singapore, Singapore
Description
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
As our catalog offerings expand, we are looking for an experienced, strategic, and highly collaborative leader to support Content Strategy and Audience Development across APAC. Based in Singapore, the newly established Director, Content Programming and Audience Development will be responsible for supporting content strategies that appeal to a wide variety of audiences, working across functions to ensure content plans line up with product and marketing initiatives.
ABOUT YOU
You have a combination of strategic thinking and operational excellence, a passion for results, and an attitude that anything is possible. You thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven and enthusiastic problem-solvers. Your mission (and ours) is unique and powerful: fill hearts and minds with premium audio content that entertains, informs, and enriches.
As a Director, Content Programming and Audience Development you will...
Support the content strategy for APAC territories
Ensure Marketplace positioning of content feeds into global content strategies
Support marketplace development together with cross-functional stakeholders
Respond to audience needs and cultural and consumer trends, evolving the local content strategy accordingly, in partnership with marketing and product
Contribute to competitive analysis and strategic recommendations
Lead a lean team of high-performers
Develop and oversee a slate of programming that aligns to the content strategy
Set goals, measure progress, and use data to inform programming decisions and effectiveness
Support local originals commissioning, within the broader content portfolio
Provide guidance and materials for internal and external partners to source projects and analyze pitches to green light efforts that ladder up to our overarching vision
Prepare projects for internal support and valuation through collection of data and preparation of budgets, P&Ls, and proposed deal terms
Establish appropriate content budgets for each marketplace, working with Content Development and Production, Content Acquisition and Partnerships, Data Science and Finance teams; have oversight and management of overall local marketplace content budget
Collaborate cross-functionally with Content Development and Production teams, as well as Marketing and PR, to plan and execute against global content tentpoles and across a portfolio of local Audible Originals
Work with cross-functional teams to develop innovative content and programming ideas to drive listener engagement.
Communicate with senior executives regarding overall strategy and high-profile releases
Empower a positive, success-oriented environment that promotes creativity and innovation within guardrails that ensure focus on the biggest-impact opportunities
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. Our Hub+Home hybrid workplace model gives employees the flexibility between gathering in a common office space (work from hub) and remote work (work from home). For more information, please visit adbl.co/hybrid.
We are open to hiring candidates to work out of one of the following locations:
Singapore, SGP
Basic Qualifications
Bachelor’s degree or equivalent
History with relevant content programming experience, with a demonstrated track record of successful leadership
Marketing experience or exposure to Editorial, Product and Consumer Marketing audience growth plans
Experience overseeing significant budgets
Experience with prioritizing key initiatives and developing business cases for budgets and resource investments
Experience building, managing, coaching, and developing a team
Experienced with defining, developing, and utilizing data-driven metrics and qualitative information
Preferred Qualifications
Experience across APAC content businesses including Australia and/or India and/or Japan marketplaces
Executive-level written and oral communication skills, with a demonstrated ability to influence others’ points of view and/or create consensus
Entrepreneurial and innovative spirit, willing to take data-informed risks
Experience or strong interest in spoken word audio entertainment
Pop-culture savvy
Comfortable in a fast-paced environment
Strong instinct for stories and experiences that will appeal to listeners
Capable of multi-tasking and prioritizing multiple demands
Passion for Audible’s core mission to improve lives through storytelling, the company’s commitment to urban revitalization, and its disruptive, technology-driven culture