Airport Coordinator, Estee Lauder, Travel Retail Singapore

Brand: Estée Lauder - Brand

Description

As the Airport Coordinator, the primary function is to achieve airport sales goals and business objectives through:

· Efficient management of daily counter operations

· Good management of stock inventory

Development and supervision of Beauty Advisors (BAs)

Sales-Related Responsibilities (70%):

1) Retail Sales

· Drive Beauty Advisors (BAs) in the store(s) to hit the monthly sales target set (example: by individual and by brand).

· Work with Sales & Education Executive (SEE) on goals and targets for BAs

· Conduct regular counter meetings to give direction and keep BAs updated on counter sales.

· Responsible to prepare regular reports on sell-through figures, competitors, tracking of new launches, promotions/incentives, and update on retail store activities like in-store promotions/traffic/customer profile/ consumer shopping behavior or feedback

· Support TR Maxx selling with coaching of BAs

· Ensure that all BAs meet the brand standards - IPT / AUS

· Have effective coordination and follow up at store level to execute details of HPPs and promotional programs.

2) Efficient Management of Daily Counter Operations and General Administration

· Builds and maintains strong relationships with colleagues, management, host retailer, and internal/external stakeholders

· Supervise daily counter duties such as housekeeping, counter maintenance, merchandising, ensuring availability of stocks, testers and printed materials are in accordance with global visual merchandising guideline

· Champion the operational activities required to work with retailer during new counter opening or renovations

· Ensure schedules are completed and issued on time, ensuring optimum staffing levels on selling floor

· Management of part-timers and promoters

· Management of Generic Staff (GS) incentives

3) Management of Stock Inventory

· Ensure adequate stocks are available at counter

· Report out-of-stock situation to SEE in a timely manner and work closely with shop supervisor to ensure delivery of replenishment

· Identify products that are slow and develop weekly push list of items for concentrated selling

· Work closely with SEE to deplete or reduce inventory of products that will be discontinued by brand through incentive/push money

· Review Aged stocks or product with high inventory with SEE to implement actions to improve the sales-through rate and lessen returns

· Work with Operations/SEE on GWP delivery, PQ, on-counter date and their effectiveness

· Maintain healthy inventory for testers to ensure availability at all times

· Follow up with SEE on orders of collaterals/testers for new launches for smooth and timely execution

Education (30%) - Train and develop Beauty Advisors:

1) Development and Management of Counter Staff

· Coach BA and Generic Staff (GS) on brand stories, hero products, and other important brand-specifics for ELC brands close by on the sales floor

· Utilize both in-store meetings and E-learning platforms, including brand-agnostic content, to coach BAs towards improving customer experience and sales productivity

· Guide and mentor newly hired BAs

· Review with BAs on sales performance and BA productivity (IPT, AUS and etc) and follow up on coaching/guidance if necessary

· Hire, train and work along with promoters for special events

· Manage any disciplinary matters and offer required guidance and counseling

· Provide assistance to Education team on BA and GS training

· Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity

· Ensure that BAs maintain high personal grooming standards as set by the brand

Qualifications

• To possess good and effective:

o Supervisory/leadership skills

o Motivational skills

o Decision-making skills

o Inter-personal skills

o Initiative

• Understanding of basic office applications – MS Office (Word, excel & PowerPoint)

• Well groomed

• Willing to work in Airport environment

• Ability to do makeup / strong interest in the beauty industry

Job: Sales

Primary Location: Asia Pacific-Singapore

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 241586