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Tatte Bakery & Cafe Director Of Digital Commerce in United States


Reporting to the CEO, the Director of Digital Commerce is responsible for leading digital commerce consistent with Tatte’s mission, values, and brand essence.

This digital business leader will deepen the guest experience by identifying opportunities and developing digital solutions through the smart use of digital tools, platforms, technologies, services, and processes. The ideal candidate must have a guest-first mindset, strong understanding of back-end and front-end programming languages, and an ability to develop data strategies that can be used to track, analyze, and improve our digital products. The role requires a candidate who has excellent analytical, organizational, and communication skills for working with cross-functional teams. This is a guest-centric role, working to translate guest needs into digital business opportunities.

Summary of Responsibilities


  • Bring the soul of Tatte to all digital channels (Café, Web, Mobile-Web, App).

  • Ensure all digital properties deliver a consistent omnichannel experience that reduces friction for our guest.


  • Deliver an exceptional and uniquely Tatte experience supported by digital expertise.

  • Develop a clear and compelling digital strategy and tactical plans that align with Tatte’s goals and guest needs.

  • Ensure that digital initiatives are fully integrated with the strategic-planning process, including leadership commitment and resource allocation.

  • Work with teams across the business to generate innovative digital solutions for products, services, processes, customer experiences, and business models (café business & catering).

  • Ensure knowledge sharing and digital best practices among partners and colleagues to help establish a robust digital ecosystem.

  • Project management of digital commerce initiatives to ensure successful execution of initiatives.

  • Responsible for hiring decisions and any disciplinary action of staff.

  • Responsible for hiring and managing agencies to supplement needs and support digital goals.


  • Develop and implement strategies to enhance the digital member experience across all channels, ensuring seamless and user-friendly interactions.

  • Own and monitor the digital-innovation project portfolio.

  • Develop a unified eCommerce platform to deliver an exceptional and seamless experience that eliminates friction.

    • Create a personalized experience through the development of a unified customer record and content management system that enables nimbleness of communication.
  • Work collaboratively with the concept/creative/brand team to plan, execute, and refine digital campaigns across channels, including SEO, SEM, social media (paid & organic), email marketing, display marketing and more.

  • Identify new tools (AI, digital, CRM) that can support and enhance our solutions.

  • Customer Loyalty - Integrate into holistic customer journey from physical to digital. Identify supporting partners and tools to deliver and sustain program.

  • Utilize guest feedback, data analytics, and user testing to make data-driven improvements to digital platforms and services.

  • Stay informed of regulatory requirements related to digital and ensure all digital initiatives follow industry standards and regulations.

  • Stay informed with the latest digital marketing tools and technologies, and lead efforts to integrate innovative solutions to enhance our marketing efforts.


  • Drive digital sales through disciplined business management that generates positive ROI and incremental marginal returns.

  • Develop discipline through digital testing – A/B testing and other measured approaches to determine what matters.

  • Measure ROI for digital projects, fine-tuning approaches as needed to ensure that we’re investing in the appropriate resources.

  • Manage and allocate the digital marketing budget effectively, ensuring maximum ROI and cost-efficiency.

Position Requirements

  • Experience in implementing and leading a digital team.

  • Strong ability to collaborate with leaders, stakeholders, senior technologists, to define business processes, analyze operational efficiencies, implement creative solutions, and measure delivery results.

  • Knowledgeable about modern marketing tools and digital best practices.

  • Data driven and ROI based – makes decisions based on facts and data. Use ROI to adjust spending.

  • Experience in business process & requirements gathering through execution.

  • Solution-focused attitude with strong problem-solving capabilities

  • Ability to manage multiple projects and effectively prioritize across day-to-day tasks and KI projects.

  • Collaborative, agile mindset to drive quick, creative, and efficient use of technology and data to drive value.

  • Capable of translating and presenting technical concepts into practical business terms in both small and large group settings.

  • Effectively skilled at communicating, listening, and presenting to small and large groups.

  • Ability to work independently, self-start and hold self-accountable to goals and deadlines.


  • Education: Bachelor’s degree in business, or a related field (MBA preferred).

  • Minimum 7 years' experience in a digital marketing leadership role.

Other Preferred Skills

  • Product management certifications or another equivalent

  • A track record of leading transformational initiatives