JOB REQUIREMENTS: Company Generac Power Systems Name Senior Marketing Automation Specialist Req # 64249 Employment Type Full Time Shift 1st At Generac, our people help make the world safer, brighter, and more productive. We are united by our efforts to inspire change for a better world; impact our people and community; influence and achieve positive results; and innovate the industry. Our shared goals allow people with diverse backgrounds and points of view to work together, bringing our global customers peace of mind through reliable products and exceptional support. Job Summary: As a Senior Marketing Automation Specialist, you will be responsible for strategizing, creating, and optimizing marketing automation journeys to drive engagement, conversion, and customer retention. You will be developing and executing email campaigns, lead nurturing programs, and customer retention initiatives across various channels and business groups. Essential Duties & Responsibilities: Campaign Planning and Execution: Plan and execute Salesforce Marketing Cloud communication sequencing and orchestration by designing and implementing end-to-end marketing automation campaigns, including email marketing, lead nurturing, customer journeys, dynamic content, and personalized experiences Data Segmentation and Integrations: Utilize Salesforce Marketing Cloud to manage customer data and segment audiences effectively. Work with IT and data teams to design, configure and integrate new data into Salesforce Marketing Cloud Customer Journey Mapping:Analyze customer behavior and touchpoints to create comprehensive customer journey maps, ensuring a seamless and personalized experience across all interactions A/B Testing and Optimization: Execute continuous testing and optimization of campaign elements, such as subject lines, content, CTAs, and timing, to enhance engagement and conversion rates, and for quality assurance. Reporting and Analysis: Generate regular reports on marketing performance metrics and campaign results, providing insights to key stakeholders and making data-driven recommendations for improvement Compliance and Best Practices: Stay up-to-date with industry trends, best practices, and regulations related to marketing automation and email marketing to deliver cutting-edge campaigns. Work with teams to implement best practices and email regulations. Minimum Qualifications: Bachelor\'s Degree in Business, Marketing, Communications, related degree or equivalent experience 4+ years marketing automation experience Experience with email campaign planning and execution, including html modification and audience segmentation Experience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc. Experience in email marketing and data automation Preferred... For full info follow application link. Generac Power Systems Inc. is an equal opportunity employer/Minorities/Females/Vet/Disability. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/9911B0814FAB4E95